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ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
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Why B2C Database Marketing Firms Don't Understand B2B Companies by Extraprise Group, Inc.
August 2008 - (Free Research) This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Your Salespeople Will Love by Oracle Corporation.
August 2008 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation.
September 2008 - (Free Research) This paper makes the case that companies that understand the strategic value of CRM technology to achieve dramatic increases in revenue, productivity, and customer satisfaction will have a significant lead on those who lag in the adoption of CRM.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation.
September 2008 - (Free Research) This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices for Pipeline Management by Oracle Corporation.
June 2008 - (Free Research) This paper will discuss some common factors that impact a company’s ability to effectively manage the pipeline and focus on the process and organizational best practices that can help companies overcome their challenges.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

8 Seconds to Capture Attention: Silverpop’s Landing Page Report by Silverpop Systems Inc.
August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc
August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc
August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

When Hot’s Not: Lead Scoring for Better Results by Vtrenz, Inc
June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Presentation Transcript: Drive Sales Performance: Keys to Preparing Your Reps for Today's Sales Environment by SAVO Group
October 2008 - (Free Research) This transcript is from the webcast entitled by the same name. It focuses on how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company)
July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company)
June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)
October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)
September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)
August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)
August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Strategies for Distributing Your Online Content: Why, Where and How by KnowledgeStorm Webinars (E-mail this company)
July 2006 - (Free Research) In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)
June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)
May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company)
August 2005 - (Free Research) This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company)
August 2005 - (Free Research) This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Best Practices in Lead Development by KnowledgeStorm Webinars (E-mail this company)
May 2005 - (Free Research) Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Lead Generation and Management: Online Strategies and Best Practices by KnowledgeStorm Webinars (E-mail this company)
June 2004 - (Free Research) Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

WEALTH MANAGER'S TAKE ON OUTSOURCING by WiPro
February 2008 - (Free Research) Wealth managers can ensure success of outsourcing relationships by ensuring a stringent service provider selection program based on service providers’ processes, quality standards, cost efficiency and knowledge.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Brand Management - Leveraging the Power of Integrated Marketing by SAP America, Inc.
February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Discover the benefits of integrated brand ma...
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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