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The One-to-One Future: Are We There Yet? by Infor
December 2008 - (Free Research) The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future.
Online Video: The New Merchandising by Akamai Technologies
September 2008 - (Free Research) This white paper examines the trends in eCommerce video applications, current customer and eRetailer attitudes, and the challenges to successfully delivering high quality online video into their online merchandising strategy.
The Payoffs of a Single View by Infor
December 2008 - (Free Research) This paper details the single view strategies of several global companies that have successfully applied the vision to achieve their view and the technology to enable it.
Implementing a Data Quality Strategy by DataFlux Corporation
January 2009 - (Free Research) In this program Gartner Research Vice President Ted Fredman and DataFlux President and CEO Tony Fisher discuss the data quality issues facing business today as well as the solutions that can solve these problems.
Warner Bros. Case Study by Aprimo, Inc.
November 2008 - (Free Research) Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
Best Practices in Lead Development by KnowledgeStorm Webinars
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May 2005 - (Free Research) Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm.
Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation
September 2008 - (Free Research) Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Email as Part of a Business Continuity Strategy by Mimecast
October 2008 - (Free Research) This white paper is targeted to those wanting to eliminate email downtime and keep employees productive with access to email during any circumstances.
Lead Generation and Management: Online Strategies and Best Practices by KnowledgeStorm Webinars
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June 2004 - (Free Research) Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for.
How Manufacturing Companies Can Put the "Custom" in Customer Service by CDC Software - Ross Enterprise
October 2008 - (Free Research) Companies in virtually every industry today are striving to meet the ever-increasing demands of their customers. Manufacturers must develop products that are engineered to customer specifications with a wide range of product attributes.
Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars
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August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.
OSS and CRM - Integration That Pays by Comarch
January 2009 - (Free Research) Conducting the architectural change with a pragmatic, modular approach is crucial to deeper OSS and CRM integration paying with increased profitability.
Selecting an ERP Solution: A Guide by Infor
November 2008 - (Free Research) This paper provides guidance on how to develop a good, simple strategy to evaluate and choose the right ERP software package for your company.
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