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Voice of the Customer: Text Analytics for the Responsive Enterprise by IBM October 2008 - (Free Research) VoC is an approach that can guide enterprises in meeting the spectrum of sales, marketing, customer support, brand and reputation management, product service design, and quality demands. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Ways to Put Your CRM Data to Work for You and Your Customers by Angel.com October 2008 - (Free Research) This paper explores the various ways that today's organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Lead Generation and Management: Online Strategies and Best Practices by KnowledgeStorm Webinars (E-mail this company) June 2004 - (Free Research) Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Implementing a Data Quality Strategy by DataFlux Corporation January 2009 - (Free Research) In this program Gartner Research Vice President Ted Fredman and DataFlux President and CEO Tony Fisher discuss the data quality issues facing business today as well as the solutions that can solve these problems. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Voice-Enabling Salesforce.com with SalesByFone by Angel.com October 2008 - (Free Research) SalesByFone by Angel.com makes it possible to access, update, and manage accounts, contacts and leads directly in salesforce.com through voice commands over the phone. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Customer Insight: Many Organizations Desire It, yet Few Really Possess It by Siperian, Inc. October 2008 - (Free Research) This whitepapr explains how real customer insight is possible with a category of software known as Master Data Management [MDM]. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Helping CRM Serve its Purpose: How to Reduce the Increasingly Complex Risks that Threaten ROI by OnDemand Software (E-mail this company) May 2007 - (Free Research) This white paper briefly highlights CRM’s recent evolution, examines the risks that accompany those developments and identifies the capabilities – contained in an effective synchronized content development platform – that mitigate the risks and maximize the opportunities for valuable returns on CRM investments and competitive advantage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warner Bros. Case Study by Aprimo, Inc. November 2008 - (Free Research) Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc. November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Value of Customer Insight by Siperian, Inc. October 2008 - (Free Research) Check out this webcast to learn how true customer insight removes obstacles and combines data in new ways to make previously hidden trends, interrelationships and influences visible. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation September 2008 - (Free Research) This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Labor Planning and Budgeting for Retail Workforce Agility by Infor December 2008 - (Free Research) This paper outlined the right workforce labor budgeting and planning solution which will link retail operational processes with corporate financial and strategic decisions to close the workforce supply loop. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Moving beyond the Map--and across the Enterprise: The Latest Location Intelligence Solution Capabilities to Meet the Expanding Needs of Today's Communication Providers and Utilities by MapInfo Corporation July 2008 - (Free Research) This paper is to discover the many ways in which MapInfo Professional® solution, with its version 9.5 release, provides unique value and timesaving convenience. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Thriving in an Economic Downturn by Avaya Inc. August 2008 - (Free Research) This e-guide that takes you through the latest contact center technologies, and how they can help you develop brand differentiation, elevate customer loyalty, and keep costs low – even when everyone is tightening their budgets. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Strategies for Distributing Your Online Content: Why, Where and How by KnowledgeStorm Webinars (E-mail this company) July 2006 - (Free Research) In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Drive More Sales with the Right Prospects by Oracle Corporation November 2008 - (Free Research) Read this datasheet to learn how Oracle Sales Prospector can help your salespeople: Target the right prospects and products; Increase Sales Productivity and Improve the quality of customer interactions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Oracle Social CRM Demo by Oracle Corporation November 2008 - (Free Research) View this demo to learn how SaaS Applications can leverage web 2.0 technologies to help salespeople generate leads, identify references and collaborate in order to close a deal without having to enter or share data. (DEMO) VIEW ABSTRACT | GO TO DEMO

Empowerment as a Growth Strategy: How Empowering Customer-facing Employees Leads to Extraordinary Results by Oracle Corporation August 2008 - (Free Research) Discover how empowering key customer-facing employees is the new path to achieving extraordinary, sustainable results. Read this white paper to learn four best practices on how establish an employee empowerment strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Why SaaS-Based Content Management Can Accelerate Your Progress by SpringCM November 2008 - (Free Research) SpringCM enables business users and analysts to configure and implement a complete content management solution without big upfront cost. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Operational Business Intelligence: A Benefit to Your Customer and Your Business by Pitney Bowes Group 1 Software September 2008 - (Free Research) An operational BI system should be focused on influencing the interaction with your customer to provide benefit to both the customer and your business. It also lends itself to a fairly direct ROI. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Tips for building an ecommerce website that works: How to offer customers a superior online experience by VeriSign (Europe, Middle East and Africa) December 2008 - (Free Research) In this Expert Podcast, hear tips and best practices for delivering excellent customer service and running a superior ecommerce operation. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Enterprise Benefits of Real-time Contact Center Performance Management by Genesys July 2008 - (Free Research) Real-time CCPM solutions give contact center management an objective and quantifiable method for identifying, capturing and communicating customer or operational issues quickly enough to prevent them from causing more damage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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