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5 Ways to Put Your CRM Data to Work for You and Your Customers by Angel.com October 2008 - (Free Research) This paper explores the various ways that today's organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Voice of the Customer: Text Analytics for the Responsive Enterprise by IBM October 2008 - (Free Research) VoC is an approach that can guide enterprises in meeting the spectrum of sales, marketing, customer support, brand and reputation management, product service design, and quality demands. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Implementing a Data Quality Strategy by DataFlux Corporation January 2009 - (Free Research) In this program Gartner Research Vice President Ted Fredman and DataFlux President and CEO Tony Fisher discuss the data quality issues facing business today as well as the solutions that can solve these problems. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Helping CRM Serve its Purpose: How to Reduce the Increasingly Complex Risks that Threaten ROI by OnDemand Software (E-mail this company) May 2007 - (Free Research) This white paper briefly highlights CRM’s recent evolution, examines the risks that accompany those developments and identifies the capabilities – contained in an effective synchronized content development platform – that mitigate the risks and maximize the opportunities for valuable returns on CRM investments and competitive advantage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Voice-Enabling Salesforce.com with SalesByFone by Angel.com October 2008 - (Free Research) SalesByFone by Angel.com makes it possible to access, update, and manage accounts, contacts and leads directly in salesforce.com through voice commands over the phone. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

White Paper - Enterprise Master Data Management: Market Review & Forecast for 2008-12- An MDM Institute MarketPulse In-Depth Report by IBM January 2009 - (Free Research) Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation September 2008 - (Free Research) This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Lead Generation and Management: Online Strategies and Best Practices by KnowledgeStorm Webinars (E-mail this company) June 2004 - (Free Research) Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Mobile Revolution: The Advent of the Pocket Office by Info-Tech Research August 2004 - (Paid) The mobile technology landscape seems to change every ten seconds. Businesses that can exploit the potential of mobile technology will have a definite advantage over their competition. Assess your mobile needs and opportunities now. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Contract Management Proposal Management Marketing Asset Management for Salesforce.com by SpringCM November 2008 - (Free Research) The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Aberdeen Report: Analytics - Hitting the Forecast Bulls Eye by SugarCRM Inc. December 2008 - (Free Research) Best-in-Class companies increase their annual corporate profit margin by an average of 16%. Find out how you can achieve Best-in-Class results by accessing your complimentary copy of this report. (WHITE PAPER) GO TO WHITE PAPER

Uncovering Hidden B2B Sales Potential by MapInfo Corporation July 2008 - (Free Research) Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company) February 2007 - (Free Research) Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprise Benefits of Real-time Contact Center Performance Management by Genesys July 2008 - (Free Research) Real-time CCPM solutions give contact center management an objective and quantifiable method for identifying, capturing and communicating customer or operational issues quickly enough to prevent them from causing more damage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SugarCRM On-demand Webinar by SugarCRM Inc. December 2008 - (Free Research) This webinar, moderated by Gerhard Gschwandtner, focuses on the seven action steps for preparing your sales team for managing sales during the financial meltdown and enhancing your existing business processes with CRM. (WEBCAST) GO TO WEBCAST

SugarCRM 30-day Trial - Customer Information Hosting by SugarCRM Inc. February 2007 - (Free Research) Signing up for this 30 day free trial gets your company on track for taking control of customer relationships, group collaboration, sales forecasts, customer support, and marketing management. (TRIAL SOFTWARE) GO TO

Delivering Reports, Plans and Metrics for Better Marketing by Cognos, an IBM Company August 2008 - (Free Research) Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Best Practices in Contract Management: How to Shrink Your Sales Cycle through Smart Contract Management by SpringCM April 2008 - (Free Research) This white paper discusses the seven best practices in contract management. It's time for you to think about how to manage your contracts more effectively, close more deals, and get more cash. Learn how in this paper. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies Akamai Technologies managed services address core weaknesses of the public Internet, using the Akamai platform - 25,000 servers across 69 countries - to detect and avoid problem spots.  (SERVICE) GO TO DETAILED REPORT

The One-to-One Future: Are We There Yet? by Infor December 2008 - (Free Research) The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sol Melia by Infor December 2008 - (Free Research) Sol Melia selected Infor CRM as it provided them a powerful, integrated marketing suite that helped them analyze, segment, generate customer lists, and execute campaigns without IT resources needing to take part in the marketing process. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warner Bros. Case Study by Aprimo, Inc. November 2008 - (Free Research) Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

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