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Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars
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August 29, 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.
Optim™ Data Growth Solution for Oracle's Siebel® CRM by IBM
IBM's Optim™ Data Growth Management Solution for Oracle's Siebel® CRM offers comprehensive Siebel archiving capabilities, fully integrated within the Siebel workflow. You define policies for managing your data - when it needs to be available, how long it should be retained, and who can access it.
Automating Closed-Loop Marketing by Neolane Inc.
October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.
5 Ways to Put Your CRM Data to Work for You and Your Customers by Angel.com
October 2008 - (Free Research) This paper explores the various ways that today's organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions.
Uncovering Hidden B2B Sales Potential by MapInfo Corporation
July 2008 - (Free Research) Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment.
Accelerating Enterprise Application ROI by OnDemand Software
April 2008 - (Free Research) This white paper identifies the most important capabilities of an effective enterprise application training platform.
ERP in the Midmarket by SAP America Inc
September 2008 - (Free Research) Read this CIO guide on ERP in the Midmarket to get a better understanding of the various options companies have when choosing, implementing, securing, and measuring the ROI from their ERP systems.
IBM Cognos Pricing Makes More Projects Possible by Cognos, an IBM Company
October 2008 - (Free Research) IBM Cognos has a flexible and tiered pricing grid that enables companies to cost effectively deliver BI and PM benefits to more users, and more types of users.
Online Video: The New Merchandising by Akamai Technologies
September 2008 - (Free Research) This white paper examines the trends in eCommerce video applications, current customer and eRetailer attitudes, and the challenges to successfully delivering high quality online video into their online merchandising strategy.
Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc
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September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.
Warner Bros. Case Study by Aprimo, Inc.
November 2008 - (Free Research) Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
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