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Warner Bros. Case Study by Aprimo, Inc. November 2008 - (Free Research) Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The One-to-One Future: Are We There Yet? by Infor December 2008 - (Free Research) The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A CIO's Guide to Achieving Information Management Excellence by Informatica November 2008 - (Free Research) In these uncertain times, you can't afford not to maximize the value of your information. Download this white paper to learn the right steps to managing your enterprise data for faster, more cost-effective business operations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Optimizing Customer Retention Programs by Portrait Software December 2008 - (Free Research) Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI. (WHITE PAPER) GO TO WHITE PAPER

Sales Prospector Demo by Oracle Corporation November 2008 - (Free Research) View this three-minute demo to learn how Oracle's Social CRM application, Sales Prospector, helps increase a salesperson's effectiveness by providing relevant information about existing and potential customers. (DEMO) VIEW ABSTRACT | GO TO DEMO

The Payoffs of a Single View by Infor December 2008 - (Free Research) This paper details the single view strategies of several global companies that have successfully applied the vision to achieve their view and the technology to enable it. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Captaris RightFax - Enterprise Fax and Document Delivery by Captaris, Inc. RightFax is the clear leader in enterprise fax server and electronic document delivery software. Integrates with email, CRM, ERP and related applications means secure sending & receiving of documents from applications in the enterprise via fax, email, MFPs or the Internet.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

The Google/TechTarget Research Project by TechTarget November 2008 - (Free Research) Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan. (WEBCAST) GO TO WEBCAST

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Overcoming the Challenges of Green Procurement through eProcurement by Dimension Data Global October 2008 - (Free Research) This eBook discusses nine eProcurement best practices. It also demonstrates how they will help you reduce environmental waste while implementing and managing your Green purchasing program. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

VUE Software: Enterprise Incentive Management by CSSI VUE Software solves the complexities of insurance sales commission and incentive compensation plans by delivering flexibility and automation. VUE Software’s web-enabled EIM solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution provides the ease of a total solution from one vendor.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Contract Management Proposal Management Marketing Asset Management for Salesforce.com by SpringCM November 2008 - (Free Research) The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Aberdeen Report: Analytics - Hitting the Forecast Bulls Eye by SugarCRM Inc. December 2008 - (Free Research) Best-in-Class companies increase their annual corporate profit margin by an average of 16%. Find out how you can achieve Best-in-Class results by accessing your complimentary copy of this report. (WHITE PAPER) GO TO WHITE PAPER

SugarCRM On-demand Webinar by SugarCRM Inc. December 2008 - (Free Research) This webinar, moderated by Gerhard Gschwandtner, focuses on the seven action steps for preparing your sales team for managing sales during the financial meltdown and enhancing your existing business processes with CRM. (WEBCAST) GO TO WEBCAST

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

On-demand or On-premise CRM: 10 Things to Consider before Making Your Decision by Sage (UK) Limited August 2008 - (Free Research) This whitepaper examines the 10 most important considerations associated with CRM selection and discusses how both on-demand and on-premise deployments impact upon them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Mobile Revolution: The Advent of the Pocket Office by Info-Tech Research August 2004 - (Paid) The mobile technology landscape seems to change every ten seconds. Businesses that can exploit the potential of mobile technology will have a definite advantage over their competition. Assess your mobile needs and opportunities now. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Delivering Reports, Plans and Metrics for Better Marketing by Cognos, an IBM Company August 2008 - (Free Research) Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Software-as-a-Service: A Comprehensive Look at the Total Cost of Ownership of Software Applications by Cisco Systems, Inc. September 2008 - (Free Research) This whitepaper educates end-users and decision makers on Software-as-a-Service (SaaS). Learn how it differs from traditional software, and what the key benefits are when deploying SaaS applications. It also looks at Total Cost of Ownership (TCO). (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Uncovering Hidden B2B Sales Potential by MapInfo Corporation July 2008 - (Free Research) Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

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