Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM. Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable more... >> Discover more offerings from CDC Software - Pivotal CRM.

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Customer Relationship Management (CRM) | Marketing Management | Sales Management | Customer Service (General) | Channel Management | Customer Experience Management (CEM) | Lead Management | Business Process Management (BPM) | Sales Force Automation (SFA) | Customer Information Management/ Customer Databases

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Uncovering Hidden B2B Sales Potential by MapInfo Corporation July 2008 - (Free Research) Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM (E-mail this company) Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Multi-channel Marketing Hits the Wall by Neolane Inc. October 2008 - (Free Research) This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers. (WHITE PAPER) GO TO WHITE PAPER

Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities by Aprimo, Inc. June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies (E-mail this company) Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.  (SERVICE) GO TO DETAILED REPORT

Automating Closed-Loop Marketing by Neolane Inc. October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. (WHITE PAPER) GO TO WHITE PAPER

Strategies for Customer Growth and Loyalty in the Enterprise by Infor February 2008 - (Free Research) Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc. November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

CRM: The Essential Guide - Five Principles for CRM Success by CDC Software - Pivotal CRM (E-mail this company) December 2007 - (Free Research) This CRM guide distills insights from customers, prospects, industry analysts, and the press down to five key principles for CRM success. Use these five CRM principles as a guide for selecting the right solution and deploying CRM successfully. These principles will help you develop a CRM strategy that is aligned with your company’s strategic goals. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc. August 2008 - (Free Research) Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information etc, and it also provides marketers a rich opportunity to develop strong customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The One-to-One Marketing Future: Are We There Yet? Three Strategies for Accelerating the Customer-centric Journey by Infor March 2008 - (Free Research) This white paper will show how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

E-Book: From Web to Phone: Using Interactive Speech Applications to Automate Business Processes by Angel.com November 2008 - (Free Research) Speech applications have long promised a strong return on investment by automating routine call center tasks and reducing live operator costs. This white paper gives more details. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Moving beyond the Map--and across the Enterprise: The Latest Location Intelligence Solution Capabilities to Meet the Expanding Needs of Today’s Communication Providers and Utilities by MapInfo Corporation July 2008 - (Free Research) The MapInfo Professional solution is a windows based mapping application that enables easy visualization of the relationships between data and geography, and performance of detailed analysis to drive insightful decisions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Mobile Communication Devices in Healthcare by BlackBerry January 2008 - (Free Research) This paper is the second in a four-part series that addresses mobile communications in the healthcare industry. Part two takes a closer look at popular communication devices and considers their usefulness and effectiveness within healthcare facilities. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Expanding your Channel Business with Performance and Capacity Planning by Arrow ECS Midmarket Group July 2008 - (Free Research) This expert Videocast from SearchStorageChannel.com features Greg Schulz, Founder and a Senior Analyst for the StorageIO Group. (VIDEOCAST) VIEW ABSTRACT | GO TO VIDEOCAST

Case Study: adidas America Equips Sales Teams with Powerful Wireless Sales Tool by BlackBerry March 2008 - (Free Research) adidas America built their own sales force and CRM application using the BlackBerry Enterprise Solution. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Value of Customer Insight by Siperian, Inc. October 2008 - (Free Research) Check out this webcast to learn how true customer insight removes obstacles and combines data in new ways to make previously hidden trends, interrelationships and influences visible. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Email Marketing Goes Social by Silverpop Systems Inc. November 2008 - (Free Research) Read this paper to get tips about how to best implement a successful social email marketing campaign. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

E-Book: Improve the Efficiency of Your Call Center - Leveraging VoIP and Session Initiation Protocol (SIP) by Genesys November 2008 - (Free Research) Read this E-Guide and explore how constructing your service organization around SIP and utilizing SIP-based contact center can make managing premium service channels more effective and interactively guide lower-value clients. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Fast Payoffs from Investing in a Demand Generation Solution by Manticore Technology October 2008 - (Free Research) This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

When Hot’s Not: Lead Scoring for Better Results by Vtrenz, Inc June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improving Customer Experience in the Insurance Industry - Leveraging the Power of an Enterprise Personalization Platform by Exstream Software April 2008 - (Free Research) The purpose of this paper is to discuss the importance of an enterprise personalization platform that streamlines front-end and back-end document creation processes for straight-through processing, while allowing you to leverage custome… (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

White Paper: The Windows Mobile Netbook for the Enterprise with Low TCO by Celio Corp / REDFLY Mobile Companion August 2008 - (Free Research) The Windows Mobile smartphone is easily deployed with a wide array of productivity tools allowing the mobile user to quickly respond to customer requests, stay up-to-date on the latest company information or access remote desktops. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Podcast - Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company) November 2006 - (Free Research) This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

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