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Convergence of Sales and Marketing by Neolane Inc.
October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Uncovering Hidden B2B Sales Potential by MapInfo Corporation
July 2008 - (Free Research) Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment.
Advent Portfolio Exchange Demo by Advent Software, Inc
July 2008 - (Free Research) Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing.
Strategies for Customer Growth and Loyalty in the Enterprise by Infor
February 2008 - (Free Research) Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
Warner Bros. Case Study by Aprimo, Inc.
November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
When Hot’s Not: Lead Scoring for Better Results by Vtrenz, Inc
June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
CRM for the Professional on the Go by BlackBerry
March 2008 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might
have put it into your mental “to do later” box, but the reasons to make it a priority are compelling. Read this paper to discover why.
Closing the Order-to-Cash Performance Gap between Document Processes and SAP® Solutions by Esker Inc.
September 2008 - (Free Research) For businesses running SAP solutions, manual processing of customer order and billing documents often limits their ability to improve order-to-cash performance. Learn about technology that reduces sales order processing time and costs 40-90% and DSO typically by 2-5 days at minimum, with +99% order accuracy.
5 Ways to Put Your CRM Data to Work for You and Your Customers by Angel.com
October 2008 - (Free Research) This paper explores the various ways that today’s organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions.
From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc
August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.
Seven Email Marketing Refreshes by Bronto Software
October 2008 - (Free Research) This whitepaper will detail seven refreshes that
will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing.
Profile: Secure Care Products by Exact Software
October 2008 - (Free Research) Learn how Exact MAX ERP, Exact Synergy and Exact e-Mobile provide Secure Care Products with a fully integrated system allowing departments from administrative to sales to link into the sales cycle.
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