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Voice of the Customer: Text Analytics for the Responsive Enterprise by IBM October 2008 - (Free Research) VoC is an approach that can guide enterprises in meeting the spectrum of sales, marketing, customer support, brand and reputation management, product service design, and quality demands. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Ways to Put Your CRM Data to Work for You and Your Customers by Angel.com October 2008 - (Free Research) This paper explores the various ways that today’s organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Holistic Customer Strategies for the Enterprise: Peppers and Rogers Report on the Payoffs by Infor February 2008 - (Free Research) A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Size DOES Matter – When Choosing the Right ERP Solution by Xperia June 2008 - (Free Research) Relationship is more important for a small-to-medium manufacturers than a large one, because small-to-medium manufacturers tend to have few IT resources, and therefore rely more on the software supplier. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Voice-Enabling Salesforce.com with SalesByFone by Angel.com October 2008 - (Free Research) SalesByFone by Angel.com makes it possible to access, update, and manage accounts, contacts and leads directly in salesforce.com through voice commands over the phone. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Helping CRM Serve its Purpose: How to Reduce the Increasingly Complex Risks that Threaten ROI by OnDemand Software (E-mail this company) May 2007 - (Free Research) This white paper briefly highlights CRM’s recent evolution, examines the risks that accompany those developments and identifies the capabilities – contained in an effective synchronized content development platform – that mitigate the risks and maximize the opportunities for valuable returns on CRM investments and competitive advantage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprise Benefits of Real-Time Contact Center Performance Management by Genesys July 2008 - (Free Research) Real-time CCPM solutions give contact center management an objective and quantifiable method for identifying, capturing and communicating customer or operational issues quickly enough to prevent them from causing more damage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Lead Generation and Management: Online Strategies and Best Practices by KnowledgeStorm Webinars (E-mail this company) June 2004 - (Free Research) Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM (E-mail this company) Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

How to Provide World-Class Customer Service in Small and Midsized Businesses by Cisco Systems, Inc. February 2008 - (Free Research) Join industry experts, leading business authors, and BizWise TV host Rick Spence as they discuss the whys and hows of providing world-class care to customers. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation September 2008 - (Free Research) This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Working with collocation providers in a disaster by PEER 1 September 2008 - (Free Research) In this webcast, Disaster Recovery expert Leo A. Wrobel will discuss how to work with collocation providers in a disaster. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Streamlining Operations by Integrating Front- And Back-Office Functions by Cisco Systems, Inc. February 2008 - (Free Research) A computer networking system combined with front- and back-office business software applications can help you fill the integration bill. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Uncovering Hidden B2B Sales Potential by MapInfo Corporation July 2008 - (Free Research) Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). (WHITE PAPER) GO TO WHITE PAPER

White Paper: The Windows Mobile Netbook for the Enterprise with Low TCO by Celio Corp / REDFLY Mobile Companion August 2008 - (Free Research) The Windows Mobile smartphone is easily deployed with a wide array of productivity tools allowing the mobile user to quickly respond to customer requests, stay up-to-date on the latest company information or access remote desktops. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Strategies for Customer Growth and Loyalty in the Enterprise by Infor February 2008 - (Free Research) Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy by SAP America Inc March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Fast Payoffs from Investing in a Demand Generation Solution by Manticore Technology October 2008 - (Free Research) This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales P3: Definition and Commentary by Thought Leaders About Sales Process, Production and Performance by Landslide Technologies, Inc. December 2008 - (Free Research) This whitepaper defines the concept of Sales P3, which represent the core elements of building a world class sales organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warner Bros. Case Study by Aprimo, Inc. November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Case Study: adidas America Equips Sales Teams with Powerful Wireless Sales Tool by BlackBerry March 2008 - (Free Research) adidas America built their own sales force and CRM application using the BlackBerry Enterprise Solution. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by CDC Software - Pivotal CRM (E-mail this company) November 2006 - (Free Research) Most CRM vendors claim their solution is customizable. Understanding what "customizable" really means, however, can make the difference between attaining your organization's goals and implementation disaster. CDC Software is pleased to offer you a new free white paper that will help you understand the difference and why it matters. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Contract Management Proposal Management Marketing Asset Management for Salesforce.com by SpringCM November 2008 - (Free Research) The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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