Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM. Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable more... >> Discover more offerings from CDC Software - Pivotal CRM.

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White Paper: The Windows Mobile Netbook for the Enterprise with Low TCO by Celio Corp / REDFLY Mobile Companion August 2008 - (Free Research) The Windows Mobile smartphone is easily deployed with a wide array of productivity tools allowing the mobile user to quickly respond to customer requests, stay up-to-date on the latest company information or access remote desktops. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy by SAP America Inc March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Automating Closed-Loop Marketing by Neolane Inc. October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. (WHITE PAPER) GO TO WHITE PAPER

Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). (WHITE PAPER) GO TO WHITE PAPER

Multi-channel Marketing Hits the Wall by Neolane Inc. October 2008 - (Free Research) This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers. (WHITE PAPER) GO TO WHITE PAPER

Gartner's Magic Quadrant Report for Web Conferencing by Adobe Systems, Inc. November 2008 - (Free Research) Gartner's magic quadrant for Web conferencing provides details about functionality of the product and the market. Learn the current vendors in play, their strengths and cautions, and where they stand among competition. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales P3: Definition and Commentary by Thought Leaders About Sales Process, Production and Performance by Landslide Technologies, Inc. December 2008 - (Free Research) This whitepaper defines the concept of Sales P3, which represent the core elements of building a world class sales organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warner Bros. Case Study by Aprimo, Inc. November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc. November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by CDC Software - Pivotal CRM (E-mail this company) November 2006 - (Free Research) Most CRM vendors claim their solution is customizable. Understanding what "customizable" really means, however, can make the difference between attaining your organization's goals and implementation disaster. CDC Software is pleased to offer you a new free white paper that will help you understand the difference and why it matters. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM (E-mail this company) Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Manticore Technology Boosts Revenue & Delivers Solid Investment ROI for Intellitactics by Manticore Technology November 2008 - (Free Research) The marketing team integrated Manticore Technology with their existing salesforce.com solution to create a comprehensive demand generation platform. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Uncovering Hidden B2B Sales Potential by MapInfo Corporation July 2008 - (Free Research) Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc. June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities by Aprimo, Inc. June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improve Business Performance and Customer Loyalty in 5 Steps by Infor September 2008 - (Free Research) Maintaining strong business performance and customer loyalty require continual vigilance and assessment and performance tools. Read this paper to learn five steps to improve business performance and increase customer loyalty. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The One-to-One Marketing Future: Are We There Yet? Three Strategies for Accelerating the Customer-centric Journey by Infor March 2008 - (Free Research) This white paper will show how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Strategies for Customer Growth and Loyalty in the Enterprise by Infor February 2008 - (Free Research) Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Accelerate Time to Market of AJAX and Flash-based Applications by Keynote Systems February 2008 - (Free Research) This Webcast explores the steps necessary to delivery a positive and rich user experience utilizing AJAX and Flash-based applications. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Lawyer Responsiveness: How Small and Mid-sized Firms Can Use Mobility to Become More Competitive in the Face of High Client Expectations by BlackBerry March 2008 - (Free Research) Read this whitepaper to find out how your firm can use mobility to be more competitive in the face of high client expectations and increased competition. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Contract Management Proposal Management Marketing Asset Management for Salesforce.com by SpringCM November 2008 - (Free Research) The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Fast Payoffs from Investing in a Demand Generation Solution by Manticore Technology October 2008 - (Free Research) This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Surviving and Thriving in a Challenging Market: How Customer-centric Strategies Can Help Financial Services Firms Weather Market Volatility and Economic Uncertainty by CDC Software - Ross Enterprise September 2008 - (Free Research) This white paper explains how financial services firms across the industry and around the globe can use customer-centric strategies and CRM tools to maximize the value and loyalty of their client base and gain insight into new areas of opportunity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Size DOES Matter – When Choosing the Right ERP Solution by Xperia June 2008 - (Free Research) Relationship is more important for a small-to-medium manufacturers than a large one, because small-to-medium manufacturers tend to have few IT resources, and therefore rely more on the software supplier. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

E-Book: From Web to Phone: Using Interactive Speech Applications to Automate Business Processes by Angel.com November 2008 - (Free Research) Speech applications have long promised a strong return on investment by automating routine call center tasks and reducing live operator costs. This white paper gives more details. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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