Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM. Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable more... >> Discover more offerings from CDC Software - Pivotal CRM.

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Customer Relationship Management (CRM) | Marketing Management | Sales Management | Customer Service (General) | Lead Management | Customer Experience Management (CEM) | Email Campaign Management | Sales Force Automation (SFA) | Mobile Field Sales/ Wireless Connectivity | Market Research and Demographics

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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc. November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company) February 2007 - (Free Research) Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

When Hot’s Not: Lead Scoring for Better Results by Vtrenz, Inc June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices in Lead Development by KnowledgeStorm Webinars (E-mail this company) May 2005 - (Free Research) Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Bringing Wi-Fi and Cellular Together in One Smartphone by BlackBerry April 2008 - (Free Research) Wi-Fi enabled BlackBerry smartphones give you Wi-Fi access, which means that if your organization has deployed the BlackBerry Enterprise Solution, you can securely access all your corporate data over Wi-Fi networks. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM (E-mail this company) Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Joined up Thinking: Integrating Information across the Enterprise by Sage (UK) Limited September 2008 - (Free Research) The following paper begins by examining the strategic drivers that are forcing companies to reconsider how they manage their activities and the implications this has for the design of their information systems. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy by SAP America Inc March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Ways to Put Your CRM Data to Work for You and Your Customers by Angel.com October 2008 - (Free Research) This paper explores the various ways that today’s organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Optim™ Data Growth Solution for Oracle's Siebel® CRM by IBM IBM's Optim™ Data Growth Management Solution for Oracle's Siebel® CRM offers comprehensive Siebel archiving capabilities, fully integrated within the Siebel workflow. You define policies for managing your data - when it needs to be available, how long it should be retained, and who can access it.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Think. Think Different. Think Again. Sales 2.0 Whitepaper Part 2 by Landslide Technologies, Inc. June 2008 - (Free Research) This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current sales reps as well today, and could actually hurt their performance. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How the Winners Work: Three Workstyles of the Most Successful Salespeople by Landslide Technologies, Inc. June 2008 - (Free Research) In this webinar, Michael Green, Chairman of Landslide, Michael Bosworth, Founder of Customer Centric Selling, and Dr. Tom Sant, founder of The Sant Corporation and author of Giants and Sales, will discuss the three most important dimensions to professional selling. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

CRM: The Essential Guide - Five Principles for CRM Success by CDC Software - Pivotal CRM (E-mail this company) December 2007 - (Free Research) This CRM guide distills insights from customers, prospects, industry analysts, and the press down to five key principles for CRM success. Use these five CRM principles as a guide for selecting the right solution and deploying CRM successfully. These principles will help you develop a CRM strategy that is aligned with your company’s strategic goals. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warranty Management as Your Competitive Differentiator: How to Reduce Costs and Improve Customer Satisfaction by SAS Institute Inc. September 2008 - (Free Research) Read on for a discussion of ten business realities constraining today’s warranty management programs - and what progressive companies should be doing about them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprise Information Management, Enterprise Content Management, Master Data Management – How Do They Fit Together by IBM April 2008 - (Free Research) Enterprise Content Management (ECM) has started to move beyond departmental deployments and into an important competence and infrastructural technology. (WHITE PAPER) GO TO WHITE PAPER

California Transplant Donor Network - Technical Case Study by BlackBerry April 2008 - (Free Research) The California Transplant Donor Network (CTDN) needed a wireless solution that would do it all: phone, SMS text messaging, Internet, calendar, document reading and access to up-to-date medical references. They chose a blackberry solution. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies (E-mail this company) Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.  (SERVICE) GO TO DETAILED REPORT

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc. August 2008 - (Free Research) To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improving Customer Service in SMBs through Collaborative Tools by Cisco Systems, Inc. February 2008 - (Free Research) Employees at SMBs have the same need to collaborate as larger businesses. Advanced collaboration tools have become more affordable, easier to use, and easier to deploy and maintain. Learn how collaboration tools can help your business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers by IBM May 2008 - (Free Research) This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two important segments. (WHITE PAPER) GO TO WHITE PAPER

Mobility as a Service: Best Practices for Managing Mobile Work by Fiberlink Communications September 2008 - (Free Research) Businesses today have reached a tipping point where a majority of the workers are mobile, or soon will be. It's time now for a set of best practices and solutions specifically aimed at managing the mobile computing environment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Intelligent Customer Front Door: Go Beyond the Limitations of Traditional Interactive Voice Response (IVR) to Deliver Superior Customer Service by Genesys June 2008 - (Free Research) This white paper discusses how companies can transform customer service by applying intelligent business rules for optimal efficiency and a competitive advantage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Mobilizing Your Enterprise Applications by BlackBerry September 2008 - (Free Research) This E-Guide explains the usefulness of mobile CRM, ERP and SAP applications in the enterprise and looks at some potential roadblocks to mobilizing enterprise applications. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Making IT Infrastructure Management Easier and More Efficient by Dorado Software November 2008 - (Free Research) This white paper provides some information on how Dorado Software can help organizations to more efficiently and cost effectively manage the various components of their IT infrastructure. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Insight: Many Organizations Desire It, yet Few Really Possess It by Siperian, Inc. October 2008 - (Free Research) This whitepapr explains how real customer insight is possible with a category of software known as Master Data Management [MDM]. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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