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Helping CRM Serve its Purpose: How to Reduce the Increasingly Complex Risks that Threaten ROI by OnDemand Software (E-mail this company) May 2007 - (Free Research) This white paper briefly highlights CRM’s recent evolution, examines the risks that accompany those developments and identifies the capabilities – contained in an effective synchronized content development platform – that mitigate the risks and maximize the opportunities for valuable returns on CRM investments and competitive advantage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation September 2008 - (Free Research) This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Voice-Enabling Salesforce.com with SalesByFone by Angel.com October 2008 - (Free Research) SalesByFone by Angel.com makes it possible to access, update, and manage accounts, contacts and leads directly in salesforce.com through voice commands over the phone. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Lead Generation and Management: Online Strategies and Best Practices by KnowledgeStorm Webinars (E-mail this company) June 2004 - (Free Research) Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Streamlining Operations by Integrating Front- And Back-Office Functions by Cisco Systems, Inc. February 2008 - (Free Research) A computer networking system combined with front- and back-office business software applications can help you fill the integration bill. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprise Benefits of Real-Time Contact Center Performance Management by Genesys July 2008 - (Free Research) Real-time CCPM solutions give contact center management an objective and quantifiable method for identifying, capturing and communicating customer or operational issues quickly enough to prevent them from causing more damage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warner Bros. Case Study by Aprimo, Inc. November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). (WHITE PAPER) GO TO WHITE PAPER

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc. November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy by SAP America Inc March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc. June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM for the Professional on the Go by BlackBerry March 2008 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental “to do later” box, but the reasons to make it a priority are compelling. Read this paper to discover why. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Voice of the Customer: Text Analytics for the Responsive Enterprise by IBM October 2008 - (Free Research) VoC is an approach that can guide enterprises in meeting the spectrum of sales, marketing, customer support, brand and reputation management, product service design, and quality demands. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

AETHON Chooses Landslide Technologies over SFA/CRM by Landslide Technologies, Inc. June 2008 - (Free Research) With Landslide Technologies, Aethon's selling process was formally defined within days and made clearly visible for every new hire to follow without requiring intensive training or repeated instructions. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Size DOES Matter – When Choosing the Right ERP Solution by Xperia June 2008 - (Free Research) Relationship is more important for a small-to-medium manufacturers than a large one, because small-to-medium manufacturers tend to have few IT resources, and therefore rely more on the software supplier. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Akamai Application Performance Services for the Manufacturing Industry by Akamai Technologies (E-mail this company) Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.  (SERVICE) GO TO DETAILED REPORT

Closing the Order-to-Cash Performance Gap between Document Processes and SAP® Solutions by Esker Inc. September 2008 - (Free Research) For businesses running SAP solutions, manual processing of customer order and billing documents often limits their ability to improve order-to-cash performance. Learn about technology that reduces sales order processing time and costs 40-90% and DSO typically by 2-5 days at minimum, with +99% order accuracy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Seven Email Marketing Refreshes by Bronto Software October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Eight Steps for Keeping Customer Experience Momentum During an Economic Downturn by Avaya Inc. November 2008 - (Free Research) Read this paper to learn the eight steps that Forrester recommends for customer experience executives to take in preparation for tightened budgets, intensified focus on costs, and customer dissatisfaction. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM (E-mail this company) Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by CDC Software - Pivotal CRM (E-mail this company) November 2006 - (Free Research) Most CRM vendors claim their solution is customizable. Understanding what "customizable" really means, however, can make the difference between attaining your organization's goals and implementation disaster. CDC Software is pleased to offer you a new free white paper that will help you understand the difference and why it matters. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

VUE Software: Enterprise Incentive Management by CSSI VUE Software solves the complexities of insurance sales commission and incentive compensation plans by delivering flexibility and automation. VUE Software’s web-enabled EIM solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution provides the ease of a total solution from one vendor.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Give Me Something I Can Use: Sales Workstyle Management (SWM) as the Conduit to Higher Acceptance, Regular Use, and Increased Sales among Salespeople. by Landslide Technologies, Inc. June 2008 - (Free Research) SWM represents just what it says - a focus on the workstyles of salespeople to support them and help them in closing more business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities by Aprimo, Inc. June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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